Offering a one-to-one relationship with the readers an intimate and controlled space, the newsletter’s tone, photos, frequency and topics of choice is something they chose to receive, making it a friction-free experience.
It's the best communication tool you have. And it's built upon the one internet platform that, unlike all the rest, never lets you down.
Email is the only truly reliable media that exists. With Twitter, you tweet something out, you might miss it. Facebook might change their algorithm. You never know who will see what. Instagram was fairly linear, now they’re using algorithms. People are siloed on Facebook, Twitter. They don’t venture out to home pages as much as they used to.
As a consumer, if you want to be sure to know about something, email is pretty much the only way.